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Web Helps Dickies Weather the Pandemic

IndustryWeek reports on Dickies' Successful Navigation the Pandemic with SI Partner Ignition Commerce

As consumer behaviors shifted, having a strong e-commerce presence has proven pivotal for clothing manufacturer Dickies. Pandemic induced changes in supply and demand impacted a wealth of manufacturers, often exposing key areas of weakness. However, in many instances, the pandemic spotlighted strengths as well. According to Hyatt Hodges, vice president of e-commerce with clothing manufacturer Dickies, the company has been fortunate that its business has only gotten stronger during the pandemic.

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