Ignition created a product customizer that allows retailers to support the sale of bespoke products. The customizer supports thousands of potential customizations on a single product. Because some products can be so heavily customized, it is unrealistic for clients to have a SKU for each possible variation in their backend systems. Ignition's tool allows clients to display, price and fulfill these highly unique products without bending their Order Management Systems and SKU repositories.
Furniture clients have employed the Ignition Commerce Customizer to sell products where there are hundreds of potential fabrics, cushion options, welting choices, nailhed variations and pillow choices.
A recent implementation allows a sporting goods retailer to sell highly customized lacrosse helmets and sticks.