Tread Lightly When Integrating Augmented Reality Into E-Commerce Sites

The pandemic is causing a shift in brand loyalty with 75% of consumers changing their preferred brands. This modification creates a unique opportunity for smaller, less established retailers to grow their market share.

Given this unlikely situation, it’s important that newer and less established brands do not lose sight of what consumers expect when shopping online in favor of exciting technologies that – in theory – could improve conversions.

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