When COVID-19 led to mass lockdowns, small businesses were forced to rely on eCommerce as their primary sales channel. For many retailers, this meant establishing an online store for the very first time. GoDaddy, the market leader in web hosting platforms, saw a 48% increase in new subscribers from February to April 2020. That being said, ECommerce has provided a lifeline for many small retailers whose only alternative was closing its doors permanently.
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