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Grocery Supply: Battleground for Sustainable E-Commerce Growth

Food Logistics publishes an article by Ignition Commerce CEO, Matt Carroll where he discusses the opportunity for smaller grocery chains to compete with Instacart and large regional players.

The Coronavirus disease (COVID-19) has created opportunities and challenges

for the grocery business. According to Coresight Research, e-grocery is poised

to grow 40% this year with more consumers electing to purchase products from the

comfort and safety of their homes. However, this surge has exposed cracks in the

supply chain from online order fulfillment to the coordination between supplier,

distributor and supermarket. Grocery supply chains are not inherently problematic,

but they were not designed to support a seamless eCommerce experience.

Read the full article here:

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