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Matthew Carroll

Effective Multichannel Retail Strategies During COVID-19

Total Retail interviews Ignition Commerce CEO, Matt Carroll, to learn how retailers are employing technology to adapt in the face of COVID-19.


As the COVID-19 pandemic continues to impact the United States, setting

back store reopening plans, small to mid-sized retailers must grapple with

the realization that new consumer behaviors and protocols sprung from this

health crisis will be here for much longer than initially anticipated. Fortunately,

there are technologies and integrations available that are able to help retailers

adapt and even improve operations in this changing landscape.


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