For a multi-channel merchant, the ability to present consumers with a consistent and integrated shopping experience, regardless of channel, is critical. In an effort to provide retailers, as well as their customers, with a unified shopping experience, Empower Mobile is tightly integrated with the eCommerce platform, providing online shoppers with the ability to access account information, wish lists, order history and cart contents from either their PC or their handheld. Items added to a cart on the eCommerce site are immediately visible via handheld. Conversely, an account created on a handheld is accessible through the traditional, browser-based experience.

From a merchandising and promotions perspective, changes made in the site administrative tool related to promotions, the product catalog, cross sells, coupons, and sorting rules are immediately inherited by the mobile application, allowing retailers to merchandise both the Web and mobile without any additional effort.