Much more often than not, online merchants choose to change eCommerce platform based upon challenges or limitations related to their current site. Recognizing the importance of quickly providing online merchants with quicker resolution to the pain related to the legacy site, Ignition Commerce utilizes a reference application to significantly reduce implementation times typically associated enterprise software. The “standardized” or “reference” element of the Ignition Commerce solution, also known as “Empower”, refers to our highly functional and well-tested “Best Practices” implementations of ATG and Demandware. As a result, the average Ignition Commerce implementation begins with approximately 80% of the final deliverable, creating significant efficiencies and a much quicker delivery of a site. Finally, given the predictability of a base Empower implementation, launch dates are largely based upon the number of customizations requested and general client preparedness, providing our clients with the ability to measurably impact a proposed launch date.