The Empower platform is designed to take advantage of the greatest functional asset of the ATG application, personalization. Out of the box, clients can utilize “slots” on the home, category and subcategory pages to place highly targeted content. ATG’s Adaptive Scenario Engine presents content based on pre-determined rules which consider segmentation, prior consumer purchases, or the consumer’s current path of navigation. Ignition Commerce Account Management will work with clients to define customer segmentation and the most appropriate Scenario that will best achieve the stated business goal. Ignition Commerce will provide packaged, popular scenarios to client merchandisers as well as assist in the creation of client-specific Scenarios.

Services provided include:

Definition of Customer Segmentation & Implementation into Client’s Platform.

Creation, Implementation, & Testing of Scenarios Using the ATG Toolset.

Reporting & Analysis of the Success and Challenges of Campaigns.

Provide Training & Documentation on Scenarios & ATG’s Business Control Center.