To extend the traditional storefront experience and to meet retailers' growing desire to serve mobile customers, Ignition Commerce has developed Empower Mobile, a reference implementation of iPhone and Android mobile applications which can be delivered on either the ATG or Demandware platforms.

Consistent with flexibility and ease of use provided by the Empower eCommerce platform, Empower Mobile can be fully implemented and integrated with an existing e-Commerce site in as little as 4 weeks.

Serving the largest segment of smartphone users, Empower Mobile is offered for both Apple iPhone and Google Android phones, collectively projected to constitute over 50% of the smartphone market by 2011.