LiquiFire products and services enable easier and less costly creation, manipulation, and delivery of graphics and images for both static and on-demand uses. Businesses can now deliver on-the-fly, customized visual content on a per-user basis, while reducing production and asset management costs. Built upon the LiquiFire Platform, the patent-pending LiquiFire suite of solutions is available as a hosted service or via on-site enterprise servers. LiquiFire products fill the gap in existing on-line endeavors by enhancing the user’s experience, decreasing costs, increasing the likelihood to purchase, and enabling the 1:1 promise of the Internet. The LiquidPixels ZAP (zoom and pan) and colorization techniques are pre-integrated into the Empower solution more than a global payment gateway or merchant services provider.