By separating business logic from the UI or presentation layer, Ignition Commerce has eliminated the need for highly trained & sometimes “hard to find” programming resources to change the “look & feel” of a site. As a result, developers with basic HTML or CSS skill sets can now manage the vast majority of “day to day” programmatic tasks, effectively transitioning control away from IT resources and putting it back in the hands of the merchant. By breaking free of the reliance on expensive programming resources, online merchants will greatly reduce the costs associated with ongoing site maintenance, while, at the same, enjoying the freedom to market and merchandize their online store utilizing unparalleled freedom. Following below are additional benefits:

	Reduced costs and improved speed to market through the standardization of approximately 80% of the final deliverable
	Mitigate risk associated with customized implementations as the code is tested, debugged, & running other sites today
	Modular page layout = greater flexibility for branding and product presentation
	Vastly improved development times when modifying the UI to reflect marketing or promotional initiatives, with ability to market, merchandise, and promote in real time
	Ability to use CSS & HTML programming resources results in 50% reduction in cost as well as control and independence from IT