The Empower Data Translation Tool resides between the Empower application and other internal and external, third party systems. Through the use of a single “pipe” that carries data from the eCommerce platform to the Empower Data Translation Tool, the need to create individual interfaces for each external integration is eliminated. The Empower Web application integrates with eCommerce, including critical consumer information generated through Empower Web platform. Partners, applications, or systems can access the data through integration with the Empower Data Translation Tool utilizing Web Services. Integration into an ERP, merchandising tool, OMS, WMS, POS, email marketing provider etc is reduced to a simple mapping exercise and typically requires no code changes to the Empower Web application.

	Reduced integration costs and times as individual interfaces from Empower to external systems is no longer required.
	Increased speed to market achieved as clients can leverage Ignition pre-existing integrations
	The systems agnostic nature of the Empower Data Translation Tool allows greater flexibility choosing channel partners
	Multi-channel integration efforts simplified as marketing & merchandizing systems can define and pull required data from Empower Data Translation Tool
	Future changes in Empower Data Translation Tool, merchandising tools, or OMS occur independent of the Empower platform resulting in a significant reduction of cost and risk

To further simplify integration, Ignition Commerce maintains 30+ pre-existing integrations into third party providers. Developed during prior implementations, these integrations are well-tested, currently utilized in live sites, and available to our clients. They are as follows: