Recognizing the economic opportunity that the channel presents and the increasingly competitive nature of online retailing, Ignition Commerce understands that simply maintaining an eCommerce presence, with little consideration given to functionality, merchandising, and promotion, will not translate to continued growth. Online consumers are much savvier than in the past, and merchants are now obligated to provide their consumers with a feature rich, personalized, and convenient shopping experience. As a result, the Empower platform includes robust baseline storefront functionality, including several Rich Internet, or Web 2.0 enhancements, which is reflective of the collective experiences, and ultimately the requirements, of our diverse and industry leading client base. Additionally, understanding that Empower represents the productizing of an ATG and Demandware implementation, Ignition Commerce works very closely with both partners to ensure that the platform utilizes each partner’s prescribed best practices and is consistent with their product roadmap. For example, Empower has been integrated with newer ATG products including Integrated Customer Service, Commerce Search, Marketing Campaign Management, and Business Analytics.