Recognizing the economic opportunity that the channel presents and the increasingly competitive nature of online retailing, Ignition Commerce understands that simply maintaining an eCommerce presence, with little consideration given to functionality, merchandising, and promotion, will not translate to continued growth. Online consumers are much savvier than in the past, and merchants are now obligated to provide their consumers with a feature rich, personalized, and convenient shopping experience. As a result, the Empower platform includes robust baseline storefront functionality, including several Rich Internet, or Web 2.0 enhancements, that have been proven to significantly improve rates of conversion and site revenue.

Self Service Toolset		Shopping Tools		Checkout Process
	Registration		Color & Size Pickers		Persistent Shopping Cart
	Order History		Gift Lists		Express Checkout
	Wish Lists		eMail a Friend		Pageless Checkout
	Address Book		Store Locator		Anonymous Checkout
			AJAX Cart Dropdown		Credit Card Processing
Shopping Platform			Rich HTML Cart		Gift Certificates
	N-Tier Navigation		Larger/Alternative Images		Gift Cards
	Standard & Sale Pricing		Carousel Widget Display		Gift Messages
	Internationalization		Zoom & Pan		Gift Wrap
	Mulitple Price Lists		Filter by Size		Private Label Credit Cards
	Keyword Search		Previous/Next on Detail		Alternative Payment Options
	Shop by Outfit		View All		Multiple Ship To’s
	Size Rollup		Product Sort		Multiple Shipping Methods
	Dynamic URL for SEO		Quick View		Confirmation eMail
	SEO Enhancements
Promotional & Personalization
	ATG Scenarios/Personalization
	Slots & Dynamic Content
	Related Item Cross Sell
	Best Sellers, Promo’s Page
	eMail Sign Up
	Abandoned Cart Processing
	Comparative Shopping Engines
	Facebook & Twitter Integration