Serving as President, Matt Carroll is responsible for corporate strategy, product positioning, marketing, business development, and the management of all strategic relationships, including technology providers Demandware and ATG. Carroll has spent the entire 20 + years of his professional life working within the retail and apparel industries, with the past 10 focused on providing eCommerce solutions, services, and infrastructure for retailers and branded manufacturers.

Prior to the founding of Ignition Commerce in October of 07, Carroll served as the SVP of Business Development for Accretive Commerce. In this role, Carroll determined general & client specific business acquisition strategies and maintained ultimate responsibility over new client sales cycles. After returning to client acquisition from eCommerce operations in mid-March 07, Accretive Commerce won five new specialty retail and manufacturing clients after six months without a win. This run of success, in large part, led to GSI Commerce’s acquisition of Accretive in September of 07.

Prior to leading all eCommerce related sales efforts in the SVP of BD role, Carroll served as Senior Vice President & General Manager, of Accretive Commerce’s eCommerce division. As the conceptual founder of Accretive’s eCommerce strategy, Carroll provided ultimate oversight and P&L responsibility for all eCommerce related client & potential client relationships, strategic direction, product development, and product delivery. Initially serving as VP of Business Development at NewRoads, Carroll was responsible for the development of the Accretive Commerce eCommerce strategy, strategic partnership with ATG, and the acquisition of the first five clients to leverage the new Accretive eCommerce platform. In these efforts, Carroll leveraged significant experience and a diverse background in apparel, retail, outsourced logistics, eCommerce, and web based marketing. Prior to NewRoads, Carroll served as Director of Business Development at ClientLogic and Innotrac, two national providers of outsourced customer and technical support, and fulfillment services.

From 1999 to 2002, Carroll served as the Founder and President of Interactive Apparel, a turn-key eCommerce service provider focused on the apparel and media verticals. In his tenure at Interactive Apparel, Carroll was responsible for corporate strategic direction, capital raising, client acquisition, and development of marketing programs and strategic alliances on his client’s behalf. Carroll personally closed 15 exclusive, multi-year contracts with branded apparel manufacturers ranging from $50 M to $500 M in annual wholesale revenue and led the company from conceptual inception to a multi-Million dollar service provider.